All Regional Brands Work

One of the challenges of starting a new company is creating an identity that is memorable and reflects the brand’s values, ideas and personality. The folks at Omaha National Group challenged us to help them stand out among their peers. The result? A modern mark with a unique contemporary design and a bold color palette. We even created a fun animation to help illustrate that while the name says Omaha, the company will serve clients from coast to coast.


Many Omaha Public Power District customers are not aware of the various products that the company offers to help reduce energy and help them save money. To help raise awareness and increase sign ups for a handful of these products, we created a series of dynamic emails and automated programs that used customer data to serve users with messages created specifically for them right to their inbox.

11645 OPPD Email (Laurie)

SKAR researched the psychographics of truck drivers to develop this print campaign for Werner Enterprises. Each headline was written to reflect the independent spirit of this group and convince them that Werner “understands what drives them.”

Bylot Island, NWT, Canada
Bylot Island, NWT, Canada
Bylot Island, NWT, Canada
Bylot Island, NWT, Canada