It’s no secret that in our constantly evolving digital society, online communication is arguably the most important piece of growing a brand. It’s the quickest and easiest way for us to gain access to important information that helps influence the purchasing process long before we reach for our […]
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Car Marketing
Car Marketing
When I want to check the pulse of contemporary American marketing, I look to cars. Consider the auto marketer’s challenge: How do you persuade consumers to pay thousands for a moving lump of stylish metal (which may have moved out of style by the time you’ve finished paying for […]
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The Importance of Communication in Healthcare
The Importance of Communication in Healthcare
Can health care marketing communication help create healthier communities?
As health care reform moves hospitals and health systems toward greater accountability for costs and outcomes, managing the health of defined patient populations (communities) becomes increasingly important. Can communication play a role in community health management?
If you ask Dan Hinmon, the […]
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What’s in a Name? Plenty!
What’s in a Name? Plenty!
Mobile First Email Marketing
With more people looking at their mobile screens as well as desktops, it’s important to adapt your email marketing so that it’s accessible to both audiences. The boom in mobile engagement – opens, viewing, and converting – brings new and compelling ways to interact with audiences and build business. […]
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Tips for Site Retargeting
Tips for Site Retargeting
How often are you turning your website visitors into conversions? Do you even know? You could have customers spending hours ogling your products online but leaving your site without making a purchase. Perhaps the people visiting your site are reading up on the importance of flu shots during […]
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The Future of Health Care Marketing
The Future of Health Care Marketing
Has “marketing” become a dirty word in your health care organization? It’s time to change that.
If your job title includes the words “marketing communications,” chances are your job function has been the subject of increased scrutiny since the passage of the Affordable Care Act.
I say this as a communicator who […]
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Loyalty Programs in the Age of Social Media
Loyalty Programs in the Age of Social Media
For decades marketers have been using loyalty programs – offering premiums, discounts, information, whatever works – to entice customers to come back and buy again. One of the most memorable loyalty programs was S&H Green Stamps, which began in 1896 and became so […]
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The Amazing Shrinking TV Commercial
The Amazing Shrinking TV Commercial
Some of you may remember the Miller High Life Super Bowl commercial in 2009 that was a total of one second long. It generated a lot of buzz and lots of people were talking about it – although probably more so in the breakrooms of ad agencies than around […]
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The Shift Toward Online Shopping
The Shift Toward Online Shopping
Let’s start with a few questions: When was the last time you bought a pair of pants online? When was the last time you bought a pair of pants in-store? When was the last time you bought a pair of pants online after trying them on in-store and […]
