Experiential Marketing – Give It a Try

Experiential marketing is a marketing strategy as old as the first bakery that gave passers-by a whiff of fresh-baked bread and as new as the latest game demo on your Facebook newsfeed. What sets experiential marketing apart is enticing customers with a sensory or virtual experience: “When you add something for people to see, hear, …

Marketing to Different Generations on Social Media

While nearly everyone uses social media as a way to connect with others, there are substantial differences between how certain generations connect and what they prefer to see when they scroll through their news feeds. With these vast generational differences, it’s crucial that marketers tailor marketing plans to properly suit their target markets. Let’s take …

Getting to Know Rachel Green

Title: Account Coordinator Here since: May 2016 What do you do at SKAR? I work on the account service side and assist the account managers with daily tasks for various clients. I open jobs, do a lot of research for the new business team and help out with any tasks that clients may need from us. …

Finding Communication Channels That Work in Health Care

Even a quick look around at all the new communication channels available to today’s health care marketer – texting, email, video, broadcast media – shows that we who work in this field have a lot of choices available. That’s a good thing, because we have a lot of audiences with a lot of different needs: …

Megan Madsen Promoted

We’re excited to announce that Megan Madsen has recently been promoted to Media Buyer/Digital Specialist, reflecting SKAR’s added proficiency in digital media strategies. The promotion was announced by Media Director Shiletha Snoddy. Megan has been certified in Google AdWords, which provides search engine marketing services, and will use her expertise to develop digital media tactics, metrics and placements to help …