Megan Madsen Promoted

We’re excited to announce that Megan Madsen has recently been promoted to Media Buyer/Digital Specialist, reflecting SKAR’s added proficiency in digital media strategies. The promotion was announced by Media Director Shiletha Snoddy. Megan has been certified in Google AdWords, which provides search engine marketing services, and will use her expertise to develop digital media tactics, metrics and placements to help …

SKAR Honored With Pro Patria Award

SKAR has been recognized for support of its employees in the National Guard and Reserve by the Pro Patria Award, the highest level award that can be given by the state committee of the Employer Support of the Guard and Reserve (ESGR). Recipients have demonstrated support to Guard and Reserve employees, including adopting personnel policies …

Getting to Know Regina Lage

Title: Accounting Associate Here since: June 2016 Tell the world what you do at SKAR. I help out with a number of tasks in accounting. I also run media activity reports and work with the fantastic media buyers here. Any hobbies? Work seems to take up a lot of my time. When I have a …

The Future of Snapchat Marketing

It’s widely known that a presence on Google and Facebook is key to a successful business these days, but how do other up-and-coming digital marketing outlets fit in? One thing that many retail brands such as Taco Bell, General Electric and Disney are doing well is utilizing a social media platform that is virtually untapped: …

The Importance of Being Understood

Years of experience in medical marketing have taught us it’s easy to become so distracted by details – spelling unusual terms, observing HIPAA laws, keeping up with trends – that you might miss the overarching goal of all communication: being clearly understood. Marketers need to remember that medicine can be confusing, especially for nonspecialists feeling …