Marketing Lessons from Super Bowl LI

The recent Super Bowl on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. There are lessons to learn from this game. Football fans may look back on it as the first Super Bowl to go into overtime. But we marketers look forward …

Super Bowl LI: Our Favorite Ads

Super Bowl Sunday is always full of big plays on the field, a larger than life performance at halftime and, our favorite part, dozens of budget-draining commercials in between! It’s no surprise that the ads are what we tune in for – we’re an advertising agency, for goodness sake! Some made us laugh. Some made …

Could a Website Makeover Improve Your Marketing?

There are lots of reasons a business might want a website makeover. To improve user experience. To update it to a more contemporary design. To help achieve marketing goals. At SKAR we have the knowledge, experience and marketing expertise to handle many kinds of website makeovers. We can show you what changes are needed, whether …

Zigging and Zagging In Super Bowl LI

By Greg Ahrens, Senior Vice President/Co-Creative Director A lot has changed in the arena of Super Bowl advertising. The days of producing a spot and throwing it in front of millions of Super Bowl watchers to get their reaction are gone. Advertisers are always looking for something new – something different that will create buzz and …

Getting to Know Roxann Yarges

Title: Media Coordinator Here since: December 2016 What do you do at SKAR? I work on reconciling all of the monthly media invoices and buying print advertising for our client, ETMC Regional Healthcare System. I also assist with a variety of media research projects. Tell us about your interesting career path that led you here. After finishing …