Infographics Help Your Message Go Down Easy

When you have a lot of information to give your readers but don’t want to put them in a fact coma, consider an infographic. Defined as visual images that convey material in an attractive way, infographics are eye candy that help data go down easy. Sara Wilson, vice president of SKAR account services, and Mike …

A Summer at SKAR

‘What do you think, Alec?’ Wait, what? You want my opinion? But I’m just a lowly intern who’s here to observe and go fetch the coffee. Wrong. Not at SKAR. Smack dab in the middle of Omaha, SKAR has been the launch point into my career in advertising, and I could not have been luckier. …

Developing a Strategy for Your Loyalty Program

For years retailers have responded to the so-called “80/20 rule” – that 80 percent of your sales come from 20 percent of your customers – by creating loyalty programs. They’re a valuable way for retailers to reward those top customers and reinforce their loyalty. Familiar examples of loyalty programs are the frequent flyer deals offered …

Getting to Know Bill Roberts

Title: Copywriter, Proofreader/Editor Here since: June 1981 What do you do at SKAR? I write print and digital copy, mostly for the East Texas Medical Center, and I am the backup copy editor and proofreader for advertising materials of all kinds. You have been at SKAR for quite a few years. Why? I like the …

How to Beat Creative Burnout

Did you ever build a sandcastle as a kid, then watch hopelessly as the water calmly swept away all of your hard work? Welcome to the creative department of an advertising agency. As a creative, it doesn’t get more frustrating than when your ideas – once flying high and full of opportunity – are blown …