Title: Vice President, Account Services & Public Relations
Here since: July 2015
What do you do at SKAR?
I’m an account manager, so I help plan and execute multimedia ad campaigns for clients. It involves a lot of organization, strategizing, listening to client feedback and communicating to different team members each step of the way. In addition to account management responsibilities, I was also brought on to assist with copywriting and new business projects.
Why are you so much better than everyone else at what you do?
I think the key to being good at your job is making sure you’re on top of everything, communicating well and helping make everyone else’s job a little easier. That’s what I try to do every day.
If you inherited $10,000,000, what’s the first thing you would do?
Hire someone to make and prep all of my food.
What do you like to do in your free time?
Read good books, drink good wine, get in a good workout.
Try to think of one thing that people might find interesting about you.
I know all of the presidents in order. Some people find that interesting, others aren’t as cool.
What is your favorite food, movie, music group and breed of dog?
Anything sweet and salty, “Pride and Prejudice” (BBC or 2005), Taylor Swift and Pomeranian (love the fluff).
You recently moved here from the East Coast. Why?
I don’t know how much you know about the D.C./Northern Virginia area, but it’s expensive! Even though it’s a very interesting and fun area, I’m tired of living in a high-rise and spending time in crazy traffic every day. Plus, my sister and parents live in the Omaha area, and they’re pretty rad.
What do you miss about D.C.?
I do miss all of the free museums (don’t know when the next time I’ll see a da Vinci, Renoir, Monet, Manet, Degas and Picasso at the same time for free will be), and I miss the great Northern Virginia wine country. There are over 50 vineyards in the area, and the countryside is beautiful.
Why a career in advertising?
I decided in my first year of college that a degree in English and international studies wasn’t very practical, but besides that, I was at a loss as to what to do next. I wanted a career that made me think and sparked creativity, but I was definitely no artist. I was friends with some people in the advertising program, and the way they talked about their classes – strategizing ways to say things that actually drove action and fit with brand messaging – made the lightbulb go on in my head. The rest is history.
Name a TV show that you are embarrassed to tell people you watch.
I’m obsessed with “Doctor Who,” but I’m definitely not embarrassed by it. I am embarrassed that I watch “Grimm” because that show has gone downhill fast and it makes me sad. I have hope though…
What was your favorite college class and why?
My favorite college class was my senior advertising capstone class. I actually used my participation in the National Student Advertising Competition as credit for that course, but we still had class times and an assigned professor to lead us. I was assigned the media director role, and even though it was much more intense and time-consuming than any other class I took (even during the spring break we had to stay in the J-school), the results were worth everything. We ended up winning regionals, then placing first at nationals with our Nissan multicultural millennials campaign. Woo-hoo!
What has been your greatest achievement to date?
Throwing it back to my school days: straight A’s every semester since they started keeping track. However, getting an A- in college Calc II was probably my single greatest achievement ever. I don’t know if I’ll ever top that.
What traits do you need to be successful in your career?
Organized, proactive, ability to read people as well as between the lines and be pleasant to work with.
Fill in the blank: “Oh, here comes Sara. She’s a real ______”
Smart cookie. Also, can I have cookie?
Favorite quote or words of inspiration?
This quote from John Steinbeck’s “East of Eden” always inspires me: “And this I believe: that the free, exploring mind of the individual human is the most valuable thing in the world. And this I would fight for: the freedom of the mind to take any direction it wishes, undirected.”
What scares the dickens out of you?
I was actually just talking about this during a conversation about camping – I’m terrified of ticks. I can deal with the spiders and snakes and mosquitoes, but ticks are for real dangerous! They’re so small and can disappear into your skin … it’s just gross.