Title: Vice President, Business Development & Research
Here since: May 2008
What exactly do you do at SKAR?
I help our clients reach their goals by partnering with them and our team to develop strategic marketing plans that speak to each of their customer segments. My job also entails being a brand ambassador and keeping our team informed of brand, product and marketing objectives on an ongoing basis.
If you had to eat one food every day, what would it be?
How do you get over all the Green Bay Packer losses?
Seems like you are always sucking down Red Bull. Why?
It does not give me wings but it does help me feel normal when I am tired. Plus it has been proven to up the number of creative briefs I can write in one afternoon from six to eight. I should consider turning in my Red Bull receipts on my next expense report.
What was your favorite class in college?
Intro to Advertising. This is where I learned about the existence of advertising agencies.
What qualities make a good account executive?
You have to be a communicator, honest, organized, fearless, a relationship builder, have thick skin, think quickly on your feet and learn to pick your battles. You have to understand brands, products and consumers better than anyone else in the building. Most importantly, you must use common sense.
It has been said that you are a music fanatic. What do you listen to?
I listen to everything from oldies to indie to dubstep. Nothing beats the atmosphere at a great live show.
I enjoy painting, soccer, ultimate Frisbee, biking, Frisbee golf, curling (not with weights), going to concerts, dancing and freestyle rapping.
Who inspired you most in your life?
My mom. She taught me to be a kind and selfless person.
Where do you see the world of advertising going in the future?
I see the digital space continuing to grow. As consumers have more personalized options on the web, advertisers will follow with more targeted messaging. I also think we’ll see interactive touch-screen point-of-sale and outdoor ads becoming more popular.
What is the last thing that made you laugh so hard you dang near peed your pants?
Whatever was on the last episode of “Tosh.O.”
If you weren’t in advertising, what would you be doing?
I would be touring the world as a DJ.
What TV show do you hate to admit you kinda like?
“So You Think You Can Dance.”
Where would you like to travel and why?
I would like to go to Scotland. I have Scottish in my blood, and Clan Campbell is apparently still a pretty big deal in Scotland. The Duke of Argyll, chief of the Clan Campbell, resides in Inveraray Castle, which is quite the step up from the old Castle Campbell, which was burned down by a rival clan back in the day. I pledge to avenge them.