These fun, entertaining, animated TV spots were designed to showcase various Nebraska Lottery Scratch tickets throughout the year. The middle section of the commercials can be easily edited to feature new games using pre-built animation sequences.
It All Starts With a Buck
For a new campaign promoting the Mega Millions Lotto game, SKAR and the Nebraska Lottery used a very different creative device – a TV commercial played in reverse. The spot features Joe, an ordinary Nebraskan who wins the big Mega Millions jackpot. However, to emphasize the campaign theme “It All Starts With a Buck,” the commercial begins after Joe has already won, then plays backward to show that his adventure all started with $1 at the counter of a Nebraska Lottery retailer.
Truck$ & Buck$ is the Nebraska Lottery’s most popular Scratch game. This year, instead of showing “beauty shots” of a gleaming red Ford F-150, we developed a spot that focuses on player excitement — both human and canine — about the game. So the next time your dog brings you a toy truck, perhaps he doesn’t want to go for a ride after all.
Summer of 7s
One of the Nebraska Lottery’s regular promotions is its summer cash giveaway. In 2015 the promotion is based on a Scratch game called Sizzling Summer 7s. Since seven is such a traditionally lucky number, and since the promotion would split $100,000 among seven winners, SKAR and the Lottery decided to base the entire campaign on this number. The result is a montage of summer images all containing a seven.
This fun, bright microsite was part of the Nebraska Lottery’s Summer 7 promotion. It highlighted the prize of 7 people winning a share of $100,000 using summer images that resembled 7’s. The site also featured an engaging “Find The Sevens” game.
Truck$ & Buck$ 2016
This rich media component to the Nebraska Lottery’s Trucks & Bucks campaign gives the user the opportunity to drive through various terrains, including a forest containing Bigfoot. The truck dashboard contains several interactive elements that make the experience even more fun and engaging.
This microsite for the Nebraska Lottery was designed to be responsive and features fun, exciting graphics for the Trucks & Bucks promotion. It includes the capability to view the TV spot, enter for a second chance to win a truck and see where trucks have been won in Nebraska.
This “fetching” poster for the Nebraska Lottery featured a locally cast dog and photos of the Ford giveaway truck. It was well-received and grabbed attention at Lottery retailers across the state.
Not a lot of people realize that proceeds from Nebraska Lottery sales since 1993 have generated more than half a billion dollars for Nebraska beneficiaries. To raise awareness of this impressive achievement, we helped create this campaign that highlights the Lottery’s contributions to the environment, Nebraska State Fair and education.