Carp's Best Picture Oscar Pick
Mark Carpenter, SKAR executive vice president, is our resident movie critic and curmudgeon at large. Having seen all of this year's nominated films, we asked him to give us his pick for which one will win the Oscar ... in his own uniquely cranky way.
Theater ads have the super power of recall
Movie theaters are one of the final frontiers in terms of providing your brand an uncluttered environment in which to shine. Sitting comfortably in the dark where cellphones and talking are discouraged, your prospective customer’s attention is focused almost solely on the big screen and surround-sound delivery of your message.
Super Bowl Ads: Thumbs Up or Thumbs Down?
Too many robots, celebrities and cars. Is that what you thought of the 2019 Super Bowl commercials? When it comes to ads, we all have different opinions – even when we’re on the same team, as evidenced by these reviews from our SKAR VPs.
What’s your biggest design pet peeve?
Everyone’s a critic, especially when it comes to advertising, right? You don’t need a degree in the field to have an opinion. However, we have both degrees and educated opinions. So here’s what the SKAR creative team has to say about the difference between good and bad design.
Digital video surges in popularity
We are visual creatures. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. That’s why four times as many consumers would prefer to watch a video about a product than read about it.
Say it now. Especially if “it” is “thank you.”
The last time I saw him, he was being honored as a “Pediatric Legend” at an event hosted by Children’s Hospital and Medical Center of Omaha.
72.2% of Financial Institutions Report This as Their Biggest Challenge
Q: What’s more important to financial institutions than managing compliance and mitigating fraud?
“We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.” – The Buddha
Having spent 41 years in the advertising business, I have read, heard and used the term “consumer” to describe human beings too many times to count. But if, as the Buddha suggested, we are what we think, then maybe even once was one time too many.
The Google dictionary defines jargon as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.”
SKAR focus groups help you gain research insights
Decades of experience, expert marketing insights, a cushy client environment and a cost-effective bottom line make SKAR a great place to conduct focus groups. Moderator Sean Campbell, vice president of business development and research, explains more in this Q&A.
Navigating Today’s Brand-Threatening Digital Ad Environment
Today’s digital environment can seem like a minefield. How can a digital advertiser be sure his message only appears in an appropriate, safe environment? Simple. Ask the SKAR media department to handle it.
4 Must-Haves for Your Website
An update to your company’s website can improve your image – as long as you do it right. For help with that part, we asked Bryan Gottula and Nathan Putnam to explain what the modern website must have.
SKAR's Favorite Commercials from Super Bowl LII
What makes a great Super Bowl spot? Is it the way it conveys benefits? Uses celebrities? Hits the target demographic? Makes you laugh? Six SKARfaces choose their favorite commercials from the big game – and tell why.
5 Ways Patients Interact With Health Care Organizations on Social Media
Technology has helped reshape the health care industry dramatically over the last several years to the point that it’s almost impossible to imagine a world without Google and WebMD. Find out five of the most common ways patients are interacting with health care organizations on social media.
Holiday Gift Suggestions for That Special Someone (Yourself)
There’s no better time than the holidays for you as a professional communicator to pause, reflect on the year about to end and give yourself one of the following presents of self-care. The elves of SKAR assembled them from tips in business publications.
After-the-Sale Tactics Can Set Up Your Next Sale
Ding goes the cash register, and the customer walks out smiling. In some marketing departments, this may feel like the “happily ever after” end of the story. But not when SKAR is involved. Here are some examples.
What the Hell Do I Want?
Over the years, I have interviewed dozens of college graduates looking for a job in advertising. Maybe I’m too picky, but it seems like the pool of ideal candidates has all but dried up. So I started thinking – what do I want out of a prospective new hire at SKAR?
How to Write Great Radio Ads
As social media continues to take over the planet, it seems that ad schools are forgetting that the medium of radio still exists. Mark Carpenter – who claims he hasn't seen a radio script in a single portfolio he's seen in the last two years – outlines seven steps copywriters can follow for writing great radio ads.
The Rise of Emojis in Marketing
Smiley faces. Thumbs-ups. Tacos. Even a smiling pile of ... well, you can use your imagination for that one. Seemingly every smartphone user these days is using emojis – and brands are doing so as well.
Tips on Getting the Most From Interviews
We asked a couple of SKAR writers with years of interviewing experience to share what they’ve learned. Here are their comments.