Navigating Today’s Brand-Threatening Digital Ad Environment
Today’s digital environment can seem like a minefield. How can a digital advertiser be sure his message only appears in an appropriate, safe environment? Simple. Ask the SKAR media department to handle it.
4 Must-Haves for Your Website
An update to your company’s website can improve your image – as long as you do it right. For help with that part, we asked Bryan Gottula and Nathan Putnam to explain what the modern website must have.
SKAR's Favorite Commercials from Super Bowl LII
What makes a great Super Bowl spot? Is it the way it conveys benefits? Uses celebrities? Hits the target demographic? Makes you laugh? Six SKARfaces choose their favorite commercials from the big game – and tell why.
5 Ways Patients Interact With Health Care Organizations on Social Media
Technology has helped reshape the health care industry dramatically over the last several years to the point that it’s almost impossible to imagine a world without Google and WebMD. Find out five of the most common ways patients are interacting with health care organizations on social media.
Holiday Gift Suggestions for That Special Someone (Yourself)
There’s no better time than the holidays for you as a professional communicator to pause, reflect on the year about to end and give yourself one of the following presents of self-care. The elves of SKAR assembled them from tips in business publications.
After-the-Sale Tactics Can Set Up Your Next Sale
Ding goes the cash register, and the customer walks out smiling. In some marketing departments, this may feel like the “happily ever after” end of the story. But not when SKAR is involved. Here are some examples.
What the Hell Do I Want?
Over the years, I have interviewed dozens of college graduates looking for a job in advertising. Maybe I’m too picky, but it seems like the pool of ideal candidates has all but dried up. So I started thinking – what do I want out of a prospective new hire at SKAR?
How to Write Great Radio Ads
As social media continues to take over the planet, it seems that ad schools are forgetting that the medium of radio still exists. Mark Carpenter – who claims he hasn't seen a radio script in a single portfolio he's seen in the last two years – outlines seven steps copywriters can follow for writing great radio ads.
The Rise of Emojis in Marketing
Smiley faces. Thumbs-ups. Tacos. Even a smiling pile of ... well, you can use your imagination for that one. Seemingly every smartphone user these days is using emojis – and brands are doing so as well.
Tips on Getting the Most From Interviews
We asked a couple of SKAR writers with years of interviewing experience to share what they’ve learned. Here are their comments.
Infographics Help Your Message Go Down Easy
Sara Wilson, vice president of SKAR account services, and Mike Duman, head of the SKAR art department, explained how infographics can help marketers, using examples of SKAR work to make their points.
A Summer at SKAR
After three months as a copywriting intern at SKAR during the summer of 2017, Alec Norem took the time to reflect on his experience and share all the things he learned – including why it's sometimes OK to lie.
How to Beat Creative Burnout
We asked SKAR creatives for some of their best tips for how to fight back against creative block and rejection. Here’s what we found.
The Importance of Hashtag Monitoring for Your Brand
Hashtags are used primarily to tag social media content and make it easier to find information about a topic or theme. If your business isn’t monitoring the engagement, insights and targeting of hashtags, here are some reasons why you should start.
The Power of Facebook Live
Brands are always looking for new ways to use social media to reach current and prospective customers. One of the latest trends is the use of live video to create an immediate, immersive experience that can be done from anywhere, at any time, with tools like Facebook Live.
Tips to Create Video for Social Media
Creating enough video content for social media can seem like a steep mountain to climb. But following these simple tips can help you find the right balance of effort and effectiveness.
How SKAR Guards Against Digital Ad Fraud
SKAR media planners and buyers watch for fraud by keeping an eye out for anything unusual in a digital proposal. Learn more about their process.
Marketing Lessons from Super Bowl LI
Super Bowl LI on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. Here are some lessons we learned from the game.
Super Bowl LI: Our Favorite Ads
Super Bowl Sunday is always full of big plays on the field, a larger than life performance at halftime and, our favorite part, dozens of budget-draining commercials in between! Here are some of the 2017 Super Bowl ads that stood out to our team.
Could a Website Makeover Improve Your Marketing?
There are lots of reasons a business might want a website makeover: to improve user experience, to update it to a more contemporary design and to help achieve marketing goals. Here are ways different businesses have benefited from a website makeover.