Articles
The Power of Facebook Live
Brands are always looking for new ways to use social media to reach current and prospective customers. One of the latest trends is the use of live video to create an immediate, immersive experience that can be done from anywhere, at any time, with tools like Facebook Live.
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Tips to Create Video for Social Media
Creating enough video content for social media can seem like a steep mountain to climb. But following these simple tips can help you find the right balance of effort and effectiveness.
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How SKAR Guards Against Digital Ad Fraud
SKAR media planners and buyers watch for fraud by keeping an eye out for anything unusual in a digital proposal. Learn more about their process.
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Marketing Lessons from Super Bowl LI
Super Bowl LI on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. Here are some lessons we learned from the game.
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Super Bowl LI: Our Favorite Ads
Super Bowl Sunday is always full of big plays on the field, a larger than life performance at halftime and, our favorite part, dozens of budget-draining commercials in between! Here are some of the 2017 Super Bowl ads that stood out to our team.
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Could a Website Makeover Improve Your Marketing?
There are lots of reasons a business might want a website makeover: to improve user experience, to update it to a more contemporary design and to help achieve marketing goals. Here are ways different businesses have benefited from a website makeover.
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SKAR's Favorite Super Bowl Commercials of All Time
Greg Ahrens, Mark Carpenter, Barb Ruser and Bryan Gottula talk about their favorite Super Bowl commercials.
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Job Interview Advice From People Who Hire
Looking for a job has been called the toughest job you’ll ever have, and often your biggest hurdle is the job interview. Here are some tips from people at SKAR who actually interview, evaluate and hire to help you ace your next job interview.
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Instagram: Grow Your Business One Follower at a Time
Did you know there are over 500 million active Instagram accounts? Follow these tips on how to grow your business one Instagram follower at a time.
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Internet of Things Is Rich With Opportunity
One of the hottest new-product categories is the internet of things. Here are a few real-world examples of it.
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How Brands Adjust With the Times
An important part of any marketer’s job is to make sure no ad strays far from the clear brand message. But times change. And when it’s a big enough change, the brand has to adjust. Here are some examples.
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Video Did Not Kill the Radio Star: Why Radio Advertising Is Still Going Strong
The Buggles released their instant hit song, “Video Killed the Radio Star,” in 1981. This was coincidentally the first music video to ever air on MTV, which launched a whole new playing field for music, music videos, advertising, video and, yes, even radio.
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Tell Your Brand's Story. Or Let Your Customers Tell It.
Storytelling has become a marketing buzzword because it’s so effective. Let’s look at what marketers are doing to tell the story of their brand or category. We’ll also see how your brand can take the next step: Let your customers tell the story.
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Marketing to Different Generations on Social Media
While nearly everyone uses social media as a way to connect with others, there are substantial differences between how certain generations connect and what they prefer to see when they scroll through their news feeds.
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The Future of Snapchat Marketing
It’s widely known that a presence on Google and Facebook is key to a successful business these days, but how do other up-and-coming digital marketing outlets fit in? One thing that many retail brands are doing well is utilizing Snapchat.
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How Important Is SEO in 2016?
Search engine optimization (SEO) has been a driving force behind the growth of nearly every business website for years. Let’s take a look at how important SEO is in 2016.
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Backdoor Marketing: Less Official, More Powerful
Backdoor marketing is when the brand message comes from an unofficial source, giving it an extra push by making it more authentic and believable. Lots of marketers have used it, including SKAR. Here are some examples.
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A Salute to Ad Salutes
The ad salute is one of the most effective and time-honored tactics in advertising. It’s when a brand pays tribute to some individual or group, such as a captain of industry, a local team or members of our nation’s military. Let’s look at some examples of how the ad salute can work.
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How to Create the Perfect Social Media Post
You see hundreds – maybe thousands – of social media posts every day. Which ones can you recall five minutes after scrolling by? The answer for most: not many.
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What's Up With Twitter?
Twitter, which recently had its 10th anniversary, has had an avalanche of publicity recently. What's gone on, and how does this affect brands and/or marketers?