Backdoor Marketing: Less Official, More Powerful
Backdoor marketing is when the brand message comes from an unofficial source, giving it an extra push by making it more authentic and believable. Lots of marketers have used it, including SKAR. Here are some examples.
A Salute to Ad Salutes
The ad salute is one of the most effective and time-honored tactics in advertising. It’s when a brand pays tribute to some individual or group, such as a captain of industry, a local team or members of our nation’s military. Let’s look at some examples of how the ad salute can work.
How to Create the Perfect Social Media Post
You see hundreds – maybe thousands – of social media posts every day. Which ones can you recall five minutes after scrolling by? The answer for most: not many.
What's Up With Twitter?
Twitter, which recently had its 10th anniversary, has had an avalanche of publicity recently. What's gone on, and how does this affect brands and/or marketers?
Sustainability: The Big Opportunity for Brands
Sustainability is a hot topic these days – especially with millennials who have grown up with a heightened awareness about the origins of the products they consume.
D-I-Y Money Tries to Be Cool
Nothing’s cooler than money, and what might be the coolest kind ever – do-it-yourself money that can be spent only at your store – now is within reach of today’s biggest retailers.
How to Make Your Retail Brand an Instagram Success
For retail brands, Instagram provides an opportunity to reach existing and potential customers with content that can inspire, entertain, inform and interact with them on a more personal level than other social media platforms. Here are few tips brands can follow to get started.
Real-Life Marketing That Really Works
Real life has been intruding in advertising lately, and it’s a good thing. Here are some examples.
Be More Human: a Resolution for Brand Success
If you think about it, marketing is a lot like building a solid friendship. In order to reach a marketing friendship, brands need to be human in this day and age. What does "being human" mean, and how does a brand achieve this?
A Play-by-Play on Super Bowl Viewers
Not all Super Bowl audiences are created equal. As advertisers, a brand’s audience is the playbook we base our strategy on. Let’s take a look at all the teams showing up for the bowl game.
3 Tips for Winning Big on Super Bowl Sunday
At its core, Super Bowl Sunday is some touchdowns and field goals packed between a ridiculous 45-minute halftime show and a buttload of commercials. So how do brands ensure that their TV buy scores big with viewers? You might be surprised at just how simple it is.
Super Bowl Cash Cow
It seems like everyone talks about the Super Bowl commercials – probably more than the game itself. Several studies have proved that 50 percent of the Super Bowl audience tunes in just to watch the ads.
When An Image Needs A Tweak
For Chipotle, 2015 was a terrible, horrible, no good, very bad year. The restaurant chain served food that made hundreds of customers sick, then corrected the problem and then had a few more get sick.
Using Influencers to Reach Your Market
Our proliferating media environment makes it hard to pinpoint people by website or social media outlet, or by traditional venues of TV, radio, print and outdoor. And if you do find them, will they listen to you? Or anyone?
8 Bold Advertising Predictions for 2016
Dusting off our crystal balls, our team is here to predict what we think the 2016 advertising field will unveil. We’re hoping to see better odds of accuracy than “Back to the Future Part II” did for 2015.
Checking In On Our 2015 Predictions
Before we close the books on 2015 and make new predictions for 2016, let's take a look back at our experts' predictions from the beginning of the year to see just how accurate, or inaccurate, they were.
Breaking Down the Most Viral Ads of 2015
When we look back at the most viral video ads of 2015, a few common themes stand out: People love a simple, heartwarming story; evoking emotion and inspiration for a social cause is the way to go; and adorable animals always win … always.
Working for the Greater Good
You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.
Let Your Customers Play
Where I grew up, if one kid got a new toy or game, all the kids on the block shared it – Rock’em Sock’em Robots, Star Wars characters, a new board game, whatever. Don’t you wish your marketing materials could be that powerful for your customers?
When Cheery Holidays Become Dreary Holidays
There are some things you can always count on when the holidays roll around: Red Kettle bells ringing; oven timers dinging; mall Santas letting out a hearty, “Ho-ho-ho;” and a handful of marketers groaning, “OMG. Oh, no!”