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Sustainability: The Big Opportunity for Brands

Sustainability is a hot topic these days – especially with millennials who have grown up with a heightened awareness about the origins of the products they consume.

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D-I-Y Money Tries to Be Cool

Nothing’s cooler than money, and what might be the coolest kind ever – do-it-yourself money that can be spent only at your store – now is within reach of today’s biggest retailers.

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How to Make Your Retail Brand an Instagram Success

For retail brands, Instagram provides an opportunity to reach existing and potential customers with content that can inspire, entertain, inform and interact with them on a more personal level than other social media platforms. Here are few tips brands can follow to get started.

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Real-Life Marketing That Really Works

Real life has been intruding in advertising lately, and it’s a good thing. Here are some examples.

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Be More Human: a Resolution for Brand Success

If you think about it, marketing is a lot like building a solid friendship. In order to reach a marketing friendship, brands need to be human in this day and age. What does "being human" mean, and how does a brand achieve this?

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A Play-by-Play on Super Bowl Viewers

Not all Super Bowl audiences are created equal. As advertisers, a brand’s audience is the playbook we base our strategy on. Let’s take a look at all the teams showing up for the bowl game. 

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3 Tips for Winning Big on Super Bowl Sunday

At its core, Super Bowl Sunday is some touchdowns and field goals packed between a ridiculous 45-minute halftime show and a buttload of commercials. So how do brands ensure that their TV buy scores big with viewers? You might be surprised at just how simple it is.

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Super Bowl Cash Cow

It seems like everyone talks about the Super Bowl commercials – probably more than the game itself. Several studies have proved that 50 percent of the Super Bowl audience tunes in just to watch the ads.

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When An Image Needs A Tweak

For Chipotle, 2015 was a terrible, horrible, no good, very bad year. The restaurant chain served food that made hundreds of customers sick, then corrected the problem and then had a few more get sick.

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Using Influencers to Reach Your Market

Our proliferating media environment makes it hard to pinpoint people by website or social media outlet, or by traditional venues of TV, radio, print and outdoor. And if you do find them, will they listen to you? Or anyone?

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8 Bold Advertising Predictions for 2016

Dusting off our crystal balls, our team is here to predict what we think the 2016 advertising field will unveil. We’re hoping to see better odds of accuracy than “Back to the Future Part II” did for 2015.

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Checking In On Our 2015 Predictions

Before we close the books on 2015 and make new predictions for 2016, let's take a look back at our experts' predictions from the beginning of the year to see just how accurate, or inaccurate, they were.

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Breaking Down the Most Viral Ads of 2015

When we look back at the most viral video ads of 2015, a few common themes stand out: People love a simple, heartwarming story; evoking emotion and inspiration for a social cause is the way to go; and adorable animals always win … always.

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Working for the Greater Good

You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.

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Let Your Customers Play

Where I grew up, if one kid got a new toy or game, all the kids on the block shared it – Rock’em Sock’em Robots, Star Wars characters, a new board game, whatever. Don’t you wish your marketing materials could be that powerful for your customers?

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When Cheery Holidays Become Dreary Holidays

There are some things you can always count on when the holidays roll around: Red Kettle bells ringing; oven timers dinging; mall Santas letting out a hearty, “Ho-ho-ho;” and a handful of marketers groaning, “OMG. Oh, no!”

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Web Design: The Good, the Bad and the Trendy

We asked Nate Hall, vice president of digital marketing and social media for SKAR, to share his thoughts on recent trends in digital and Web design. Being Nate, he was pretty blunt. Enjoy!

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How Brands Can Use Snapchat

Each day, around 400 million photos and videos are sent and automatically deleted through Snapchat. Follow these tips to get your Snapchat presence off the ground.

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Crowdsourcing: Multiuse Tool for Marketers

Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.

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Five Tips for Writing Case Studies

Case studies are the good news about your company – how you made money, won a competition, helped a client or otherwise did a good job. Here are five tips for doing a case study.

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