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Copywriting Mistakes and Pet Peeves

Whether you are a newbie and fresh out of college or have a long history with words, the rules of writing are constantly changing. Here are a few classic tips to wrap your head around from a couple of our writing pros.

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Choosing a Face for Your Brand: Risks and Rewards

Choosing a face for your brand – someone widely known from the world of entertainment, sports, arts, politics – could mean a big boost to your organization, if you make the right choice.

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Small vs. Big Data: Which Do You Use?

Small data and big data are concepts that are well-known in definition, but when applying them to everyday use they turn into vague ideas. Understanding what each term means is the first step to using these tools successfully.

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The Facts Show You Need to Go Mobile

Have you ever heard “there’s an app for that”? As true as it is, don’t roll your eyes in dismissal quite yet. Enterprise or business applications are designed to assist an organization in solving problems or addressing needs.

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The Best Creative Is Based on Research

Although creativity sometimes seems like magic, the truth is less mysterious. The best and most effective creativity comes from research. Here are some examples of research-based creativity.

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Social Media Mistakes: Now What Do You Do?

Our age of social media gives us marketers the opportunity to come up with a mot juste that can go viral and win us admiration from all the right people. Let’s look at how some marketers have handled their mistakes.

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Out-of-Home Advertising: The Forgotten Medium?

In this era of digital this and mobile that, it seems many of the most widely used advertising tactics of yesteryear have taken a back seat to the shiny new trends. One of the biggest and most easily forgotten of the bunch? Out-of-home advertising.

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Pros and Cons of Using Trade Characters

When it comes to advertising, there is often a face or recognizable aspect to each brand that sets it apart from others. Whether it is a logo, a person or a tagline, there is something unique that makes people associate that idea with a certain service or product.

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Classic Work From SKAR

When you’ve been in the business for more than 50 years like we have, there’s enough old work lying around that it can be difficult to keep your closet doors shut. Take a look at some classic work we've done.

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Music in Advertising

Music has always been part of advertising, and we all know jingles that have taken up permanent residence in our brains. But today the relationship between music and brand has become more complicated than just crafting a ditty that you can’t forget.

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What We Saw on Super Bowl Sunday

There were plenty of fumbles, botched attempts and big winners on Super Bowl Sunday, and we’re not even talking about the action on the field. As advertisers, the commercial breaks are what caught our attention. Take a look at some of the more interesting things we saw on Super Bowl Sunday.

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Super Bowl Advertisers Turn to Customers for Ideas

Doritos broke the mold in 2006 by inviting the public to create their own spots and enter them for a chance to win a spot in the Super Bowl. I was skeptical at first. I mean, these people aren’t experienced advertising professionals.

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Super Bowl Commercial Trends

While only a select few advertising professionals will ever be able to say they participated in Super Bowl Sunday firsthand, it's never stopped the rest from opining about what they thought was good and bad.

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3 Reasons Not to Advertise on the Super Bowl 

If you're an advertiser contemplating filling one of those 58 slots this year, take my advice — don't. Just don't. Here's three reasons not to advertise on the Super Bowl.

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2015 Advertising Predictions

New calendars. New resolutions. New predictions. The advertising industry has seen some big changes over the last several years, and this one should be no different. See what our experts thought was on tap for 2015.

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Branded Videos: Making the Argument to Marketers

Recent surveys show that customers like branded videos. They consider branded videos a quick, easy and appealing way to get the information they need. Their only frustration? They don’t see enough of them.

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The Naughty and Nice of Holiday Advertising

Ah, the holidays. Carefully wrapped presents under the tree. Getting together with friends and family. The twinkling Christmas lights blanketing the city. And that familiar sound of “HURRY IN NOW FOR THESE GREAT SALE PRICES!”

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3 Classic Radio Advertising Mistakes

Despite the explosion of social media, studies show that radio still reaches 90 percent of U.S. residents on a weekly basis. Sadly, many radio advertisers still use the medium poorly. Here are three of the most common radio advertising mistakes.

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The Good, Bad and Ugly of Award Shows

There are hundreds of advertising award shows – ranging from small local competitions to prestigious global shows. Are they a good investment? Definitely maybe.

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Online Display Advertising

Online display advertising is graphical advertising on the Internet that appears next to content on Web pages, instant messaging applications, email and more. With so many options in online display advertising it’s easy to feel overwhelmed.

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