by Greg Ahrens

Over the years, I have interviewed dozens of college graduates looking for a job in advertising. Maybe I’m too picky, but it seems like the pool of ideal candidates has all but dried up. Recently I interviewed a person who didn’t even bring a resume or portfolio. They just wanted a job in advertising. So I started thinking – what do I want out of a prospective new hire at SKAR?

I want someone who didn’t get straight A’s in college.

I want someone who has struggled and worked three jobs to get through school.

I want someone who makes me laugh out loud.

I want someone who has some kind of musical background.

I want someone who has a passion for advertising and would sell his/her soul to get a crack at working at my agency. Not just any agency – SKAR. And they better be able to tell me why. They also better be able to name at least three of our current clients. And for God’s sake, they better not tell me they don’t care where they work in the agency. I want someone who will turn down $50,000 to be in account service so they could take a minimum wage job as a copywriter.

I want someone who has joined the local ad club.

I want someone who is hungry to do great work and try new things.

I want someone who will go to the monster truck show or opera with equal enthusiasm.

I want someone who can come up with ideas so bizarre, they border on psychotic.

I want someone who has several hobbies. I want someone who can quote David Ogilvy and Leo Burnett.

I want someone who will come in to work on the weekend without telling me they came in to work on the weekend.

I want someone who plays well with others at the agency.

I want someone who has a portfolio filled with stuff they created on their own – outside of school.

That’s what I want. Is that too much to ask?

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