Our Approach

Throughout our 50-plus years in business, we’ve developed an approach to media planning that is different from most advertising agencies. We pride ourselves on transparency and communication with our clients through detailed reporting at every stage of the process. Our reputation and buying power throughout the industry help us to deliver the lowest rates available without any hidden fees – saving you time and money. 

Our team of media planners and buyers knows the importance of taking a step back to understand the big picture and ensure our advertising plans are fully coordinated among paid, owned and earned media while utilizing the best traditional and digital tactics available to help clients achieve their goals.

A custom media plan include many of the following tactics:

TV/Video

– Broadcast and Cable TV
– Digital Video
– Connected TV
– YouTube

Radio

– Terrestrial Radio
– Streaming Radio
– Satellite Radio
– Pandora
– Spotify
– Podcasts

Print

– Newspaper
– Magazine
– Trade Publications

Out-Of-Home

– Billboards
– Buses
– Stadiums and Sports Arena Signage

Digital

– Digital Display
– Digital Video
– Digital Audio
– Search Engine Marketing
– Social Media Advertising
– Native Advertising

Sponsorship

– Event Remotes
– Naming Rights
– Presenting Sponsors

our process

Step One: Build
Step Two: Connect
Step Three: Manage

Step One: Build

It starts with collaboration: working together to determine your goals and objectives, understand your business and define what success means to you. From there we compile research and develop strategies that are not only an efficient use of your budget but also help meet your goals. When planning any campaign, we work with our creative team of copywriters, graphic designers and web developers to ensure that your campaign’s messaging is the right fit for both your target audience and the place it will appear.

Step Two: Connect

These days there seems to be an advertisement everywhere you look. But just because you can buy advertising space almost anywhere doesn’t mean it’s the right place for your message. Before we purchase any media placement on your behalf, we take the time to research and evaluate each opportunity and negotiate the best value to meet your campaign goals. Because at the end of the day, it’s all about helping you find the right media to connect to the right audience at the right place with the right resources.

Step Three: Manage

Are you getting what you paid for? We will make sure you do. Because the media process doesn’t end once the proofs get sent to the printer or your ad appears on TV.

We don’t purchase advertising and leave it. We manage each aspect of the process throughout each campaign and provide regular optimization and reporting so that you know how your money is being allocated. Every single advertising placement that we purchase is then thoroughly reconciled for accuracy before final payments are approved.

Sue Bee Honey Digital Campaign

Digital campaign gives Sue Bee Honey a 50% jump in brand awareness

Meet Our Media Team

CURIOUS TO KNOW IF YOU’RE GETTING THE MOST OUT OF YOUR CURRENT MEDIA PLAN? LET’S CHAT!

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