SKAR Wins the Lottery
We’re excited to announce that SKAR once again has been named the agency of record for the Nebraska Lottery! As a result we will continue to be responsible for increasing brand awareness and executing new strategic marketing initiatives on behalf of the Nebraska Lottery, which was established in 1993 and has given back more than $555 million to the state through its various beneficiaries.
Our relationship with the Nebraska Lottery began in 2009 after our first successful request for proposal (RFP) bid. During the last six years, we’ve helped develop countless award-winning campaigns, such as the Pick 5 Aliens, Millionaire Tips and “Find Your Game. Find Your Fun.”
President Joleen David said, “SKAR and the Nebraska Lottery share the same strategic vision, and we are both excited to continue to provide fun and fresh perspectives to all aspects of the Nebraska Lottery.”
The four-year contract is officially underway as of July 1 and can be extended by as many as three one-year renewal periods.