Sue Bee Honey Wins Pinnacle Award
It was a successful night for us at the 2015 Omaha AMA Pinnacle Awards on April 23 at Ralston Arena. Longtime client Sue Bee Honey took home the Pinnacle award for Best Total Marketing Campaign in the Total Marketing Campaign category for large businesses. The Pinnacles are an annual marketing competition based on measurable results as well as creativity sponsored by the American Marketing Association.
The Pinnacle award for Best Total Marketing Campaign was presented to Sue Bee and SKAR for the Support the U.S.A Honey Bee and The Henningsens campaign, which highlighted the importance of the honey bee to agriculture and Sue Bee’s efforts to support a declining honey bee population. Sue Bee partnered with the country music group The Henningsens to showcase a deep pride in generations of family and honest, hardworking American-made values and traditions.
Lisa Hansel, assistant vice president of sales and marketing at Sue Bee Honey, said, “It’s an honor to be acknowledged with the Total Marketing Campaign Pinnacle Award by Omaha AMA for the Sue Bee Honey ‘Support The USA Honey Bee’ Promotion. Sue Bee Honey and SKAR Advertising Agency have been making great strides in educating consumers about the important roles that honey bees play in agriculture and pollination through social media, flyers, website updates and digital media. We look forward to continuing the education of supporting the USA honey bee next year and beyond.”